¿Scenario? Brewing Co., Illuminati Launch
Problem
¿Scenario? Brewing Co. needed a digital launchpad for their debut beer, Illuminati. They required a thematic, high-performance blog to build hype and capture an audience, but needed the infrastructure to seamlessly convert into a full e-commerce store later in the year.
Solution
Built a lightning-fast, flat-file teaser site using modern web architecture. We leaned heavily into the brand's conspiracy aesthetic for the UI, while structuring the backend data so that a Shopify storefront integration can be 'switched on' in Phase 2 without rebuilding the site.